In the beginning, all we wanted to do is make something that we like to wear. Something that catches the eye, something that is Rad. Growing up in skateboarding culture is what we live and breathe. Since 2005, our little company grew and expanded to bigger than we expected. Now sold through out Japan, Korea, and Australia. Wether you like it or not, we will continue to make things the way we like it, a well made merchandise and its Rad.